Chris Goor in a red jacket in an open field, arms out, talking to a phone on a tripod

Twenty minutes
a day is enough.

The Studio — a video coaching community

You don’t need a studio, a script or a personality transplant. You need someone who has done it for twenty-five years to tell you what to fix — before you post, not after.

No countdown timers, no webinar. We’ll email you when there’s room.

To: For people who know their stuff and keep not posting.

Coaches, consultants and small business owners, mostly thirty to fifty-five, building a personal brand. You have years of expertise and plenty to say. Somewhere between knowing you should be on camera and actually doing it, something gets in the way.

The Studio is the room where that stops.

What’s inside

What you actually get

Eight things. All of them involve a human.

Courses hand you a library and wish you luck. The Studio hands you a person who watches your video and tells you the truth about it.

Personal coaching on the videos you actually makeNot hypothetical ones. You post it, someone who has done this for a living watches it.

Line-by-line script edits before you recordThe fastest fix in video is usually the first eight words. We rewrite them with you.

Live sessions, several every weekIncluding Content Surgery, where we take a member’s work apart in public, kindly.

Bookable calls with Chris & ChristyTime on the calendar when the thing you’re stuck on needs a conversation.

A new theme each month, with guest speakersPersonal branding one month, an editing masterclass the next, then you on camera.

A personal plan for your first four weeksMost people stall on day three. This is the part that stops that.

Every course and resource we’ve madeShooting, editing, strategy, business. Included, not upsold.

People who reply when you askWarm, unglamorous and genuinely useful. It’s why members stay.

Chris Goor on a footpath in a red quilted jacket, arms folded, big clouded sky behind him

Most of the scripts get written out here

Who’s teaching you

Two TV pros. Forty-five years between them.

Both learned this on location with a producer waiting, long before any of it was called content. The advice is the same advice — it just costs a lot less now.

Chris Goor in a green T-shirt against a blue wall, looking up with a wry expression

Chris GoorFounder

Twenty-five years as a television camera operator and director — for the BBC, ITV, Channel 4, Netflix, the National Theatre and the Royal Opera House — before he started teaching creators to produce better content and build businesses online. 120,000 people follow the work on Instagram; the videos get 1.8 million views a month and are shot on a phone.

Christy, dark bob and glasses, smiling in front of green foliage

ChristyCo-founder

Runs the live sessions and the Script Lab. Twenty years in television before The Studio. Her notes are one line long and they fix the whole video.

25+Years behind a broadcast camera

120KPeople follow the work on Instagram

1.8MViews a month, filmed on a phone

20 minA day is genuinely enough

Real feedback, real people

What members say once they’ve posted a few.

“It feels like painting by numbers rather than staring at a blank canvas wondering where to start.”

Amanda Alexander · Leadership Coach

“I’ve generated 11,500 followers on TikTok — and clients.”

Jonathan Burston · Member of The Studio

“Another 16k views on another video. Better than that is reigniting my passion for creating.”

John Savage · Estate Agent

“After trying several coaches and communities, I’ve found my fit. It’s a happy place to learn and show up.”

Alexis Davison · Dog Trainer

“Having been through a number of programmes before and nothing really hit the mark — I feel like I’ve struck gold.”

Sinéad Laffan · Member of The Studio

“Our team’s been inspired, gained technique and deployed at a fast pace.”

Matt Gilmartin · Smoke Screen

Other ways in

Not ready for the membership? Start smaller.

Free, weekly

Try This

One thing to try this week, from two TV pros. Small enough to film, post or change before Friday, with the reason it works in plain terms. No pitch, no homework.

This week’s try thisGive your viewer a win before the reel ends. Don’t hand them the big idea. Pick the one small thing they could do in the next ten minutes, while they’re still holding their phone. Then write a hook that promises exactly that.

Send me the first one →

Recorded video review

Not sure what to focus on? I’ll look.

A personalised recorded review of your channel — profile, hooks, messaging, consistency — with clear next steps from someone who’s spent twenty-five years behind cameras. Not a roast. Not a report card.

Introductory price for a limited number each month, before it moves to £150.

Book a review →

Eight weeks

Creator Confidence

How to frame a shot, move instead of standing still, write something that sounds like you out loud, hook the scroll, edit without overthinking — and the AAA framework that has pulled in millions of views. Bite-sized videos and two challenges a week.

Tell me when it opens →

For teams

Make better videos together

Tailored training days for you and your team, designed around what you actually need to make. Complete the form and we start a conversation.

Ask about a training day →

Chris Goor sitting on a blue bench in a garden, talking to camera

Why I built The Studio

Before you ask

Questions people ask before joining

What exactly will I learn inside The Studio?

How to shoot: shots that stand out, lighting, audio, and editing from beginner to semi-pro. Content strategy: your ideal client, scripts that connect, a plan you can keep. Business growth: lead magnets, automations, newsletters, products around your ideas. Mindset: an experimental attitude and comfort with imperfect action. And support: personal feedback, live Q&A, and a warm bunch of coaches and consultants.

I’m not comfortable on camera — will this work for me?

Yes. The Studio isn’t only about content — it’s about confidence. You’ll learn to feel natural on camera and connect with your audience in a way that feels authentic, not forced.

I don’t have time. How much time will this take?

You can create content in as little as fifteen to twenty minutes a day using what we teach. The point is to work smarter, so you see results without it taking over your schedule.

I’ve tried creating content before and it didn’t work. Why would this be different?

Most people struggle because they chase trends instead of making genuine connections. The Studio helps you create content that builds trust and drives sales — not just likes.

Is it really worth the investment?

Being part of The Studio is like having a marketing agency on call. The advice it would take thousands of pounds to receive — content, branding, website, newsletter, business growth — is in one place, for the price of a coffee a day. Many members see results within weeks.

Is this just another course?

No. The Studio is a community with personal feedback, resources and inspiration to keep you posting long-term. Every month has a different theme — personal branding, an editing masterclass, you on camera — but the real work happens when you post your video and people who know what they’re looking at respond.

Is The Studio right for me?

If you’re ready to build something and put the effort in, yes. Building a personal brand takes time, and the results can be genuinely life-changing. If you want a quick fix that needs no effort, this isn’t it — and we’d rather say so now.

Sloping green pasture with sheep, a hedge line and trees, seen past a berry-laden branch

Come in. Boots off optional.

Joining

Small intakes. The waitlist goes first.

We cap each intake so the feedback stays personal. No countdown timers, no webinar. We’ll email you when there’s room.

£297 / quarter

or £1,088 a year, which saves you £100

About the price of a coffee a day, for advice that used to come with a day rate attached.

Success. Guaranteed. Or your money back.
Join, post one social video a week for twelve weeks, and if you see no improvement in your personal brand or your engagement, we give you your money back. We’re not here to lock you in.

Join the waitlist

Dispatches